The billionaire Elon Musk has finally completed the Twitter deal and is now officially the platform owner. He first fired all of Twitter’s top executives and planned to change the company’s content moderation policies drastically. That has created a sense of fear among some users, and even hashtag #GoodByeTwitter was tended to. Amid these conflicts, Jack Dorsey is preparing to unveil his new social platform, and he has now invited users to beta test it. Dorsey’s new social app is Bluesky, and its website is now live. The platform was first launched in 2019 as “an open and decentralized standard for social media.” Also, it is registered as a Public Benefit LLC that’s mission “is to develop and drive large-scale adoption of technologies for open and decentralized public conversation.” Additionally, the company claims the word “Bluesky” evokes a wide-open space of possibility.
Jack Dorsey wants to turn Bluesky into a rival for Twitter
As per the company’s announcement, the private beta testing of the platform has now started, and the public beta begins as soon as they can iron out issues. “As we beta test, we’ll continue to iterate on the protocol specs and share details about how it works. When it’s ready, we’ll move to the open beta.” If you’re interested in participating in the private beta, you can sign up for the waitlist on the company’s website. Bluesky relies on Authenticated Transfer Protocol (AT Protocol), which is described as a federated social network, and it is decentralized and distributed among multiple service providers. As Dorsey says, “It’s a competitor to any company trying to own the underlying fundamentals for social media or the data of the people using it.” After Twitter’s controversial performance during the US presidential election and banning Donald Trump, the desire to launch free speech-driven social platforms is rising. Platforms like Parler tried to play that role. However, Parler was walloped by the monopoly of Big Tech, and now it might be sold to Kanye West (aka Ye).
