Roku has been able to own this market because it is built-in to about a third of all TVs sold in the US. That’s no small feat, and largely thanks to TCL, as well as a few other partners like Hisense and Panasonic. Now its smart TV models haven’t grown as much as they have in the past, which Roku attributes to the supply constraints that everyone is seeing.
Over 20.9 billion hours of content watched through Roku
Last year, Roku surpassed 60 million accounts and users consumed over 73.2 billion hours of content through Roku’s services. That made them the number one TV streaming platform in North America. And in 2022, they are on pace to break that record. In the first quarter of 2022, Roku says that over 20.9 billion hours of content were consumed on its platform. That puts them on pace for around 83 billion hours this year. That is pretty incredible. While not everyone likes Roku because the operating system is super basic. It works. And that’s what matters. That’s why a lot of people buy Roku. They don’t need to spend a lot of time learning a new operating system for their TV. And Roku TVs are usually some of the best value TVs out there. Not to mention the fact that Roku sells its set-top boxes for next to nothing a lot of the time. Normally you can find a Roku Express for under $20. Whereas a Chromecast or Fire TV would cost you about $40 if it were on sale. So it’s not hard to see why Roku is doing so well, but the question is whether they can keep it up.
