Carl Pei, the company’s founder went to Twitter to inform people that its earbuds will be seeing a pricing increase. And it’s a pretty big jump. According to the tweet, the Nothing Ear(1) will get a 50% price hike. That brings the price up to $149. This is significant not only because it’s a hefty price jump, but because this puts these earbuds in a different price tier. Earbuds between about $70 and $100 are typically thought of as entry-level premium earbuds. However, a $150 pair of earbuds is expected to be much more premium. With the Nothing Ear(1), you’re getting a middle-of-the-road product for the price of something more premium.
Why are the Nothing Ear(1) getting a price hike?
Well, things are pretty bad for tech companies at the moment. The economy is in a really bad state right now, so prices are going up all around. If you’ve gone to the grocery store, you’ll see most items at a bit of a premium. This comes down to production costs. High prices don’t only mean that customers need to pay more for their products. It also means that companies need to pay more for the components to make those products. That higher cost precipitates down to the customers. We’re still suffering the fallout from the Coronavirus pandemic, and thus, it’s going to take a while for us to completely recuperate. Prices are going up across the board for a lot of companies. Disney+ and Netflix have had, and are going to, have price hikes for example. The Sony PS5 also saw a recent price hike. While Nintendo and Microsoft have not raised their prices, we can tell that they’re in a state of uncertainty at the moment. There’s no guarantee that they won’t raise their prices in the near future. These are just a few examples of the struggling economy that we’re dealing with right now. We will need to deal with these higher prices as the economy attempts to restabilize.
